LIVE
Share on Facebook
Conor McGregor has built a massive business empire that reaches far beyond his legendary fighting career in the UFC. While he made his name inside the cage, his smartest moves have happened in the corporate world, where he has launched successful brands across several different industries. His portfolio now spans everything from alcohol and energy drinks to luxury fashion, fitness platforms, mainstream music, and major sports ownership.
The absolute crown jewel of McGregor’s business career remains his famous Irish whiskey brand, Proper No. Twelve, which he launched in 2018. Just a few years later, the brand became part of a massive corporate deal valued at up to $600 million when Proximo Spirits acquired majority control. Following that giant success, McGregor expanded his beverage footprint by launching Forged Irish Stout and creating a new energy drink line called MAC Energy.
McGregor’s business footprint goes well past the beverage industry. He created the luxury clothing line August McGregor alongside high-end tailor David August, founded Notorious Cigars, and launched the McGregor FAST training and fitness platform. Additionally, he runs Greenback Records in the music industry, owns the combat sports media outlet The Mac Life, and bought Dublin’s Black Forge Inn pub. In 2024, he bought a major ownership stake in the Bare Knuckle Fighting Championship (BKFC), proving his business empire is still growing.
Whether his biggest success is already behind him or a new giant project is on the way, Conor McGregor has officially changed from a world-class fighter into a highly successful businessman. By spreading his money across so many different industries, he has made sure his wealth will keep growing long after he stops competing. In the end, McGregor has proven that his talent for grabbing the world's attention works just as well in the business boardroom as it does inside the UFC cage.
