CrossFit has made a name as a branded fitness regime.
Now the company, based out of Washington which has an estimated 15,000 affiliates across the world, is taking on the world’s largest social media empire.
In a press release posted this week, CrossFit said it has “placed Facebook and its associated properties under review and will no longer support or use Facebook’s services until further notice”.
The move stems from Facebook’s decision to delete a user group named “Banting7DayMealPlan”, which has 1.65 million users who post, according to CrossFit, “testimonials and other information regarding the efficacy of a low-carbohydrate, high-fat diet”.
CrossFit’s press release took some unabashed shots at the Mark Zuckerberg-owned social media platform, stating:
“Facebook’s news feeds are censored and crafted to reflect the political leanings of Facebook’s utopian socialists while remaining vulnerable to misinformation campaigns designed to stir up violence and prejudice.”
— Allum Bokhari (@LibertarianBlue) May 25, 2019
CrossFit also took issue with Facebook’s “poor” security protocols and “weak” intellectual property protections”, stating the company is “slow” to close down IP theft accounts.
CrossFit also accused Facebook of “acting in the service of food and beverage industry interests by deleting the accounts of communities that have identified the corrupted nutritional science responsible for unchecked global chronic disease.”
Facebook has yet to comment on the situation and has declined interviews with various media outlets.