Greg Glassman and Lauren Jenai founded CrossFit, Inc. in 2000. The company was conceived a few years earlier, in 1996, as Cross-Fit. The original CrossFit gym is in Santa Cruz, California, and the first affiliated gym was CrossFit North in Seattle, Washington; there were 13 by 2005, and today there are more than 13,000. Coaches associated with CrossFit include Louie Simmons, John Welbourn, Bob Harper, and Mike Burgener.
Glassman obtained complete control over the company after a divorce with Lauren. Lauren tried to sell her share in the company to an outside party after the divorce settlement, but Glassman bought it with a $16 million loan from Summit Partners.