UFC 251 was a huge success for the company and the numbers can back it up.
The event that took place in Abu Dhabi was headlined by the welterweight championship duel between Kamaru Usman and Jorge Masvidal, but that wasn’t all.
The main card saw two more championship battles – Petr Yan became the bantamweight champion following his defeat over Jose Aldo, while Alexander Volkanovski retained his featherweight gold following a second victory against Max Holloway.
Not only that, but the venue of the fight night and the historic timeline was also a big factor in the number of buyers of the PAY-PER-VIEW.
It was the first of several events that are set to be held at UFC’s “Fight Island” because of the coronavirus pandemic.
Approximately 1.3 million PPV buys puts UFC 251 in sixth place in the all-time list. The most-watched fight night since Khabib – Conor back in 2018 and tied for 6th with Conor McGregor – Eddie Alvarez from 2016.
UFC 251 reportedly secured 900,000 pay-per-view buys in the United States and totalled 1.3million when including international sales.